The Registration Revolution: 8 Must-Know Tips to Supercharge Your Event Attendance
Keep your event registration process short and sweet by providing a direct and clear explanation of your event. Only ask the most relevant questions to streamline the process. An online registration page should be user-friendly and easy to navigate, as lengthy or complicated forms can deter potential attendees.
Communicate the unique experience attendees can expect at your event through clear event invitations and pre-marketing communications.
Event Options EU Approach: Our strategy emphasises the importance of showcasing your event agenda upfront. A compelling theme that aligns with your agenda, speakers, keynotes, workshops, and panels is essential to draw in attendees. We help you create valuable content within your theme to captivate your audience and drive attendance.
Ensure your event registration page reflects your branding seamlessly. Pay attention to design elements such as logo placement, font choices, and imagery style, creating a cohesive visual experience. Opt for high-resolution images to convey a polished look and feel that appeals to all attendees.
Event Options EU Approach: We prioritise simplicity and brand consistency in our approach. By sticking to your event colours and using a bold font for emphasis, we avoid cluttered designs with excessive fonts and colours. This ensures that important information stands out without overwhelming your audience.
A call to action prompts an immediate response from your audience. When inviting guests to your event, ensure your call to action is crystal clear. Determine your objective: Do you want guests to accept or decline the invitation? Should they complete a form with their details? Is an explanation required if they can’t attend?
Event Options EU Approach: We emphasise simplicity in our approach to calls to action. Avoid overwhelming guests with too many instructions, keeping the process straightforward and user-friendly.
Avoid the last-minute rush by offering early bird tickets for your event. Incentivise guests to register early by providing special perks, such as discounted rates or exclusive access to bonus features.
Event Options EU Approach: We suggest creative ways to encourage early registrations. Offer early bird registrants the chance to participate in a private fireside chat with a special guest. Alternatively, incentivise them to promote the event by offering prizes or complimentary tickets for the next year to those who bring in the most registrations.
In the ever-evolving events industry, staying current with trends is crucial to making your event stand out and leave a lasting impact on attendees.
Event Options EU Solution: Our post-event reporting provides valuable insights to help you identify trends and areas for improvement. Include a survey in your ‘Thank You Mailer’ to gather feedback on attendee experiences, helping you plan future events more effectively.
Utilising social media to promote your event and showcase your speakers and sponsors can significantly enhance its visibility and engagement, whether it’s virtual or hybrid.
The Event Options Approach: Clarify your target audience and select your ideal platforms before you start posting. Make use of hashtags and create a buzz. Engage influencers and your speakers. Make it easy for them to share your post with their network.
Event Options EU Approach: We recommend developing a targeted social media strategy tailored to your audience and ideal platforms. Incorporate relevant hashtags to amplify your reach and generate buzz. Engage with influencers and speakers, making it seamless for them to share your posts with their networks.
Make your communication mailers personalised to show attendees that you value their presence. Send final reminder emails as the event approaches, providing essential details without overwhelming them with excessive information. Keep it simple yet informative, ensuring attendees feel informed and appreciated.
Event Options EU Tip: We specialise in crafting personalised mailers that strike the right balance between simplicity and detail, ensuring attendees feel valued and well-informed as your event approaches.