Chapter 6: Retaining Delegates, Gaining Customers: Proven Strategies

Seeking the key to transforming event attendees into steadfast customers? Explore with us as we dissect the art of retaining delegates and nurturing their loyalty. Uncover the concrete strategies that not only secure their return but also deepen their allegiance to your brand.
Feedback Forms

Feedback forms are a treasure trove of insights, yet they often get overlooked or submitted too late. To capture accurate and helpful feedback, hand out these forms right after the event when experiences are fresh in attendees’ minds. This data is gold for refining future events and tailoring your marketing efforts, all by simply listening to your audience.

Here are some tips to make the most of your feedback forms:

1. Cover all bases: Ask about each part of the event to get a full picture.
2. Speak their language: Frame questions clearly and consider different languages if needed.
3. Keep it simple: Make questions direct and easy to understand.
4. Limit choices: For multiple-choice questions, stick to four options max to avoid overwhelming respondents.
5. Look good: Design matters – make sure the form is easy on the eyes and the font is readable.

By following these steps, you’ll gather valuable, actionable feedback that can help you improve your events and build stronger connections with your delegates.

Q&A Best Practice

As we mentioned in our last post, the Q&A session is often the highlight of conferences and events. It’s crucial to include this interactive element in your agenda and set aside enough time to address a good number of questions.

Remember, the more questions your audience asks, the more engaged they are. If you have a well-known speaker or a hot topic, expect lots of questions and make sure your agenda reflects this with enough time allocated.

But what if you can’t get to every question? No problem. Keep your delegates engaged after the event by using our event solution to collect all the unanswered questions and send out responses within 24 hours. This not only keeps the dialogue going but also shows that everyone’s voice is important and valued in your community.

B

uilding Networks

The end of your event doesn’t have to mean the end of the conversation. Keep the buzz alive by inviting interested delegates to join other groups, digital channels, and communities where discussions flourish long after the event ends. This not only keeps the connection alive but also gives you a deeper understanding of your audience’s passions and interests.

In a world that’s increasingly digital, it’s time to embrace the tech tools available and elevate your events to a whole new level of engagement and interaction.

Experience the difference in understanding your delegates with Event Options EU.Your audience’s needs may be complex, but your event solution doesn’t have to be.
Contact us today.